RRJ#3

 Reference:

            Weeks, C. (2011, Jun 15). Advertising closing in on Minority Report-style marketing. Retrieved June 15, 2011, from http://www.theglobeandmail.com/news/technology/shaping-the-future/advertising-closing-in-on-minority-report-style-marketing/article2061569/

Summary:

      In simple words the article is about Artificial Intelligence (AI), and how the AI makes

the market better. And I can divide the article into two parts. First, at the beginning the

author says that computer science experts have succeeded in finding the methods to

attract new consumers, and he gave an example of it, and the marketers and advertisers

are trying to develop the AI app for the consumers to help them to find their own

preferences and make the companies create targeted ads. Second, he talked and explained  

about the AI field. Also, he mentioned that the military used it to conduct surveillance,

and financial institutions use it to detect fraud. He also said the secret beyond the

marketing applications of AI; it is focusing on customers' characteristics ,and how the

marketers can attract them. And he gave a very clear example that shows how the market

works with the AI app and how it works without it. In addition, the article mentioned  a

quote of Stan Matwin, who is a computer science professor, that says, “Things like that are

entirely possible.” Finally, the in the end of this article the author says that this AI app is

using fuzzy logic as what Prof. Casabayo described it, and he gave like a conclusion which is

AI app is trying to classify your customers, to segment your customers, according to their

real behavior, and also said that we need some techniques that help understand the market

at this point.

Reaction:

    It's really hard to know everythink about your field and your interest. This article has a

lot of information in my major, computer science, and how it could make the market be

better. I'm feeling that I want to read more and more about AI and how it really works

because I'm really interested in this article. In this article, they show the variety of using the

AI applications. I  know already that they are using it in the video games field, and in the

planning and robotics field too, but I didn't know that you could use it in the markets and

make methods or techniques, or in the military for safety  or to conduct surveillance, or even

in the financial institutions here you could use it to detect fraud. It was  really surprising for

me the variety of uses of the AI applications. And about the change of the field, I still don't

know how it began, but I know that  every second people come up with ideas and

thoughts. AI fist stared with just discussed only just logic and nothing else, but now everything

changes, and I can see it. The way that we live now, banks, schools and even stores have

changed and depended on the computer science in a general way. And if I compare my

country, Saudi Arabia, against the U.S. , I believe that there is no big difference in the general way. But if I looked at the environment of the U.S.it has more opportunity to be creative in your

field. In short, I believe that I have a lot of work to do about my field; who knows, maybe

tomorrow I'm going to be the second Bill Gates and create my own world.